The range of the price for each size are determined cost including circulation, demographics and impressions. The amount of circulation is measured by the amount of traffic that passes the billboard. This information can be found by transportation authorities.
Demographics is what type of people are driving by the billboard, generally broken down by age, gender and income level. Impressions is measured by the number of people who see the advertisement. High traffic, high visibility and high income areas will cause billboard prices to be the highest. Large, bright, eye-catching graphics with one key message is the best route — it will leave people with a lasting impression in their mind. With more commuters on the roads than ever before, billboard advertising allows you to reach more people faster and cheaper than any other mass marketing media.
With billboards you have a guaranteed audience. As your message gets repeated views it becomes more engrained in their memory, they will remember it more and will come to find you. Billboard advertising is the only media where the advertiser has full control of the ad space.
The ad has constant exposure — no other media allows your message to be displayed 24 hours a day, 7 days a week.
Outdoor advertising on the whole is constantly evolving — media advertisers are working closely with brands to incorporate digital, social media and interactive strategies to increase consumer engagement. Previous Article Next Article. Related article. Reflecting on Retail Loo Read more. Related article Reflecting on Retail Looking forward to Popular Articles Tackling Climate C Print: the natural Tel: Email: [email protected].
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After understanding how much a billboard costs, we can compare the pros and cons of billboard advertising. Both formats have clear advantages when it comes to billboard advertising. Whether you are wanting a stationary or dynamic billboard, it all comes down to what would work best for your company or campaign. Traditional billboards allow for more exclusivity, meaning your display will be hard to go unnoticed. Unlike digital billboards, static ones make up the majority of OOH advertising and outdoor space which makes them more readily available.
Digital billboards work best for those looking to increase their engagement. Since these are more dynamic in nature, the motion draws more attention to those passing by. Digital designs are more flexible than printed ones which allow for quick turnaround if you decide to change the design. The best feature for digital billboards is being able to advertise at peak times. Rush hour or seasonal campaigns are the perfect times to make sure your ad is seen at the right time.
At the end of the day, billboard advertising can help your business reach a larger number of people if done correctly. For entrepreneurs or local businesses whose target audience is broad, yet within a similar geographic area, billboards help in narrowing down that audience. Your billboard advertisement should appeal to your audience type and reflect your marketing goal. Having your billboard being noticed is only half the battle. You also need to be able to ensure customers take some sort of action after seeing your ad.
Those same people were able to learn about a new event or restaurant they later attended. It is these instances that show just how impactful billboards can be. What exactly is an effective billboard? Creating a strategic and engaging ad is the key to making sure your ad is memorable even after being viewed once. Billboard advertisements that contain too much information can be overwhelming as they drive by.
Avoid incorporating provocative content as this could lead to accidents. When creating your ad, stick to two or three colors and no more than six words. This will draw commuters attention and communicate clearly with the potential audience base. Billboards are great marketing tools when used correctly. Strategic planning involves figuring out which area best suits the service you are providing, more specifically, where that service is needed.
Unlike ads you see on your phone or computer, billboards are mostly unavoidable. You must consider which aspects of the billboard advertisement are significant enough to draw more attention.
Compared to other forms of advertising, billboards can run a lot cheaper in the long run and the results can outweigh the initial investment if done right. Billboard advertising is seen by people passing by in the physical world while digital marketing does the same in the online world.
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