EPC is the way that commissions for pay per click affiliate schemes are calculated and determined-put simply, it tells you the value of the clicks you win within the payment structure your affiliate scheme offers.
Whilst EPC stands for earnings per click, this is actually a little misleading. EPC is a formula that works out the mean average value for the clicks you achieve, and not simply the value of any one click on its own. EPC is a common form of payment structure for affiliate websites, as well as a valuable analytics tool for affiliates, because it is designed to provide an insight into the success of your pay per click referrals.
Also, different types of sign-ups or purchases at varying levels can earn different amounts of commission, and so working out the average across a representative sample of your clicks is important. Using EPC allows you to see how much money you earn for each clicks you achieve-averaged out across all of the , and taking into account both high value and low value clicks. You are more likely to choose product 2, right? To make sure you are profitable, another metric you must know is EPC. You can figure out the profits now.
Have you seen that? With EPC, you can evaluate the earning potential of different affiliate campaigns when you want to make a comparison. Besides, EPC serves as a valuable insight tool for your marketing performance. After running your affiliate program, you could use EPC to analyze which offer performs better and then adjust your marketing strategy.
You can get this metric by simply taking the commission you earn divided by the number of clicks on your affiliate links. EPC is usually displayed in multiples of s. It is easy to work out with the formula below:. As mentioned above, EPC is worked out as an average.
EPC of different affiliate partners may vary. Though there are so many articles about EPC, some could be misleading, especially for beginners. Here we pick out the following noteworthy points. As we said many times above, EPC is mostly calculated per clicks. That is because earnings per click might be too low to compare.
Reading here, you might think that the higher the EPC, the better. Regardless of where and when you choose to display the floating bar, this can be a great campaign for boosting your EPC and driving more affiliate sales. You can drive tons of organic traffic by creating reliable, quality content on your site.
The most popular method for doing this is by starting a blog. By following SEO best practices , you can start ranking on search engines like Google to attract more visitors to your website. Then we sometimes add coordinated popups to get more attention to that offer, as we discussed in our first tip. This is a great way to increase your EPC. But for affiliate links, try to use the following types of blog or vlog posts:.
WPBeginner is excellent at this. They let users know that affiliate links are included but assure readers that they only promote products they actually use and love:. The difference between the two results is all in the approach. It hurts their open rate percentages and, frankly, is just bad for their business. You can do that by providing valuable content to your email list regularly.
Then, add an email highlighting an affiliate product somewhere in your automated email series. And so on. The exact email series will depend on you and your business. One email service provider you may want to consider is Drip :. Drip is fantastic at creating email marketing campaigns.
Plus, we have it on good authority that they allow affiliate links in your emails if used responsibly:. Other services with similar policies on affiliate links are Constant Contact and Sendinblue. In fact, it is one of the most valuable pieces of data for affiliate marketers. It gives you an insight into whether or not a product is worth your effort, time, and resources. Once you learn how to use EPC to determine profitable or non-profitable affiliate campaigns, you can tune your efforts to maximize your pay-per-click income.
Earnings per click EPC is a special metric in affiliate marketing that shows the average amount of revenue you earn each time someone clicks on your affiliate links.
Knowing how much you earn for each click is fundamental to calculate your affiliate marketing revenue and identify which campaigns work better for you and bring more commissions. Moreover, EPC is often displayed by affiliate marketing networks to help affiliate marketers evaluate and compare their earnings potential to that of other merchants. Whether you are running an affiliate program or sharing affiliate links from affiliate partners, EPC affiliate is one of the essential metrics to be successful at your campaigns.
So, they look for products with the lowest CPC and run costly pay-per-click ads PPC to that affiliate link, hoping the ads can make enough money to cover the costs. Now, the thing is, they may make a small profit this way. Like in any other marketing effort, making decisions based on data and insights helps you make incredible improvements in affiliate marketing.
Although EPC stands for earnings per click, this can be a little misleading. EPC formula shows you the value for the clicks you obtain, not just the value of one click on its own.
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